Mackall, Crounse & Moore, PLC has joined Dewitt Ross & Stevens S.C.

The newly formed DeWitt Mackall Crounse & Moore S.C. will provide clients with enhanced legal services
and efficiencies as well as access to more than 100 attorneys practicing in nearly 30 areas of
law in Wisconsin and Minnesota.

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Scherer
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Christopher M. Scherer

location:
Metro Milwaukee
email:
cms@dewittross.com
phone:
262-754-2862
fax:
262-754-2845
assistant:
Kristen Lenzen

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Chris has a global practice involving all facets of Intellectual Property law, particularly patent and trademark prosecution. He has prepared and prosecuted hundreds of domestic and international patent applications, particularly for electrical and electronic circuits and systems, computer software, medical devices, medical patient monitoring and treatment technology, device fabrication, optical devices and systems, as well as mechanical devices. 

Chris is also experienced in global design patent prosecution, and has managed a global portfolio for a major fashion industry company. Chris’s trademark prosecution practice is also a global one, as Chris manages several domestic and global trademark portfolios, and manages domestic trademark portfolios for foreign clients as well. 

 As an adjunct professor at Marquette University, Chris proposed and created an IP Procurement and Management course especially tailored for graduate students in the Engineering Management Program. Chris taught the course and arranged a number of guest speakers to present on various topics of IP law, including a representative from the United States Patent & Trademark Office.

He successfully negotiated a settlement in a trademark opposition matter between the defendant client, a regional winery, and the largest privately held winery in the world.  The settlement was fashioned such that the client reserved trademark rights to enforce on a third winery that was infringing the client’s trademarks. 

 Clients

Chris’s clients include universities, small and large corporations, privately held businesses, foreign law firms and corporations.

Articles and Presentations

  • “2016 Annual Report of Standing Committee on Standards and Patents,” Milan, Italy, International Association for the Protection of Intellectual Property (AIPPI) Congress, August 23, 2016, co-author.
  • “Patents: Added Matter,” US Report on added matter to the International Association for the Protection of Intellectual Property (AIPPI), June 3, 2016, co-author.
  • “Added Matter in the U.S.: What’s New?” Presentation at American Intellectual Property Law Association (AIPLA) 2016 Spring Meeting, Minneapolis, Minnesota, May 18, 2016
  • “Added Matter in the U.S.: What’s New?” Paper published by American Intellectual Property Law Association (AIPLA), May 10, 2016, co-author.
  • "What is a Patent, and How Do I Get One?" Guest Lecturer, Oak Creek High School Engineering Class, May 28, 2013; September 25, 2013; September 29, 2014; March 8, 2016.
  • “What do IP Lawyers Do,” Guest Lecturer, Hartford University School, January 30, 2015.
  • “U.S. Adopts Hague Agreement for International Registration of Industrial Designs – Is an International Application Right for You?” co-author, Andrus Intellectual Property Law, LLP Newsletter, June 2015, Volume 8, Issue 2.
  • “AIPPI SC Q222 Standards and Patents,” Presentation of Annual Report to the AIPPI Executive Committee and Delegation, Toronto, Canada, AIPPI Congress, September 15, 2014.
  • “2014 Annual Report of Q222, Standards and Patents,” Toronto, Canada, International Association for the Protection of Intellectual Property (AIPPI) Congress, September 15, 2014, co-author.
  • “The basic mark requirement under the Madrid System,” US Report on Q239 to the International Association for the Protection of Intellectual Property (AIPPI), September 15, 2014, co-author.
  • "Term of Copyright Protection," US Report on Q235 to the International Association for the Protection of Intellectual Property (AIPPI), May 15, 2013, co-author.
  • "What do IP Lawyers Do," Guest Lecturer, Oak Creek High School Engineering Class, February 22, 2013.
  • "IP Cost Reduction Guidelines," Presentation to Auburn University Office of Technology Transfer, March 29, 2011.
  • "Protecting the Roomba: Intellectual Property (IP) Primer for Engineering Students," Guest Lecturer, Marquette University College of Engineering, EECE 001, Milwaukee, Wisconsin, May 6, 2010.
  • "Should we use a patent auction?" IP Clinic, Managing Intellectual Property, May 2010, pages 126-127, co-author.
  • "Controlling Your IP Costs in Uncertain Economic Times," Presentation at Andrus, Sceales, Starke & Sawall's Attorney/Client Dinner, October 22, 2009.
  • "Recent Observations in IP Licensing and NDAs," Presentation to Auburn University Office of Technology Transfer, April 2009.
  • "Intellectual Property Law Primer for Engineers," Guest Lecturer, Marquette University College of Engineering, EECE 001, Milwaukee, Wisconsin, February 2009.
  • "Intellectual Property Law as a Career Choice for Engineers," Guest Lecturer, Marquette University College of Engineering, EECE 001, Milwaukee, Wisconsin, February 2008.
  • "Autism Funding," Interview for WDJT-TV News Story, August 27, 2007.
  • "Metro-Goldwyn-Mayer Studios Inc. v. Grokster, Ltd., Part 3 of: Behind the Headlines: An In-Depth Review of Recent Prominent IP Cases,” Presentation at Andrus, Sceales, Starke & Sawall's Attorney/Client Dinner, November 16, 2006.
     

Our Locations

Madison

Two East Mifflin Street, Suite 600
Madison, WI 53703
(608) 255-8891
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Greater Milwaukee

13935 Bishop's Drive, Suite 300
Brookfield, WI 53005
(262) 754-2840
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Minneapolis

2100 AT&T Tower,
901 Marquette Avenue
Minneapolis, MN 55402
(612)305-1400
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DeWitt Ross & Stevens S.C., including its affiliate DeWitt Mackall Crounse & Moore S.C., is one of the ten largest law firms based in Wisconsin, with an additional presence in Minnesota. It has nearly140 attorneys practicing in Madison, Metropolitan Milwaukee and Minneapolis in over 30 legal practice areas, and has the experience to service clients of all scopes and sizes.

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We are an active and proud member of Lexwork International, an association of midsized independent law firms in major cities located throughout the Americas, Europe and Asia.

Awards

Best Lawyers 2013 - 2016
Compass Award 2012
Top 100 Lawyers: National Trial Lawyers Association

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